Aphria Launches Solei, its First Adult-Use Brand, Designed for the Modern Cannabis Consumer
Solei offers a thoughtfully curated assortment of products and strains designed to enhance a wide variety of individual and shared experiences
LEAMINGTON, ON, April 17, 2018 /CNW/ – Aphria Inc. (“Aphria” or the “Company”) (TSX: APH and US OTC: APHQF) today introduced its first brand designed for Canada’s new adult-use market, Solei Sungrown Cannabis (“Solei”). Solei has been designed to demystify cannabis and will enable current and novice users alike to control and enrich their cannabis journey, pairing an assortment of carefully curated products and strains with different experiences.
Solei was created specifically for what will be one of the largest segments in the Canadian cannabis landscape, defined not by age, gender or geography, but rather by a shared mindset and attitude. Their motivations are not driven by a desire to alter their state of mind, but rather by a desire to open themselves up to new experiences.
When we embarked on our journey to develop Aphria’s portfolio of adult-use brands, we were committed to understanding what the landscape of new cannabis users would look like. Solei was developed to offer a thoughtfully curated assortment of strains, presented with uncomplicated language. Solei is intended to complement a range of experiences from moments of mindful self-reflection to shared social experiences.
Megan McCrae, VP of Marketing and Communications at Aphria
Once adult-use cannabis is legalized in Canada and as regulations allow, the Solei brand will be available in a wide variety of product consumption alternatives to consumers. All Solei products will follow easy-to-use instructions designed specifically to demystify and simplify cannabis use.
Powered by the sun, Solei embodies social responsibility and sustainability. It will be produced in Aphria’s eco-friendly greenhouses in Leamington, Ontario, which use approximately 1/12th of the power of other indoor growing operations. Aphria also employs a wide variety of energy and resource-efficient growing techniques to ensure that natural resources are preserved and respected.
This is a transformative day for Aphria, as we launch the first of many adult-use brands we will be bringing to the Canadian market in the months and years to come. After more than a year of research and thoughtful development, we are thrilled to finally introduce Solei, a brand that will not only set Aphria apart in the Canadian adult-use market but also will elevate our reputation as a leader in the global cannabis industry.
Vic Neufeld, CEO of Aphria
Solei is the perfect expression of our commitment to the long-term potential of the adult-use market. With our expertise in growing high-quality, clean and safe cannabis, and growing it at scale, we are well-positioned to meet the anticipated demand in Canada, while continuing to develop an incredible portfolio of brands for consumers across the country.
We Have a Good Thing Growing.
About Aphria
Aphria Inc., one of Canada’s lowest cost producers, produces, supplies and sells medical cannabis. Located in Leamington, Ontario, the greenhouse capital of Canada, Aphria is truly powered by sunlight allowing for the most natural growing conditions available. Aphria is committed to providing pharma-grade medical cannabis, superior patient care while balancing patient economics and returns to shareholders.
For more information, visit: aphria.ca
