4Front Announces New Additions To Lead Brand Development
Richard Degnan and Karin Myint of Metalmark Join 4Front as Chief Marketing Officer and Chief Creative Officer
PHOENIX, July 18, 2018 /PRNewswire/ — 4Front Holdings, LLC (“4Front”), a leading retail and brand development company in the cannabis industry, announced today that the Company has enlisted two experienced marketing and design professionals to its leadership team.
Richard Degnan and Karin Myint have joined 4Front as Chief Marketing Officer and Chief Creative Officer, respectively. The pair, who run their own brand-development shop, Metalmark Partners, will be responsible for significantly strengthening the 4Front and MissionTM dispensary brands, as well as boosting the Company’s product-branding capabilities.
As the heads of the brand-development firm Metalmark Partners, Mr. Degnan and Ms. Myint bring more than 20 years of experience in marketing and brand strategy to the 4Front team. Prior to joining 4Front, Mr. Degnan and Ms. Myint have worked with several major consumer and retail brands, including Williams-Sonoma, The Body Shop, Vosges Haut-Chocolat, and Bed Bath & Beyond.
We focus on working with brands with integrity and which have a ‘realness’ that we can build upon. That’s why we are so excited to be partnering with 4Front. With so many brands entering the cannabis space, we wanted to collaborate with experts who understand the value of cannabis on a human level.
Richard Degnan and Karin Myint
We look forward to building strong brands that transcend the industry and embody 4Front’s mission of promoting cannabis in a safe and responsible manner.
The addition of Mr. Degnan and Ms. Myint comes at a pivotal time as 4Front builds off its rapid growth in the last year and strengthens its portfolio of brands, including its Mission dispensaries. Earlier this year, the Company announced the opening of a second Mission dispensary in Allentown, Pennsylvania, preceded by the Mission dispensary on Chicago’s South Shore, which opened in 2017. 4Front expects at least five additional Mission dispensaries to open across the Northeast in 2018.
We are creating an authentic, compelling brand from the inside out. We want the spirit of our culture to be captured and communicated externally through our brands, including our Mission dispensaries. We’re building something extraordinary and we think Richard and Karin bring great capabilities to help tell that story.
4Front CEO Josh Rosen
About 4Front
Founded in 2011 with a mission to help professionalize the emerging industry, 4Front Holdings, LLC (“4Front”) is a leading retail and brand development company in the U.S. cannabis sector. It has developed a national platform that consists of a multi-state footprint, including its Mission-branded retail operations, and a far-reaching network of partnership relationships. Led by a group of professionals with experience in finance, real estate, manufacturing, and multi-location retail and hospitality operations, 4Front has invested heavily to assemble a comprehensive collection of management skills and hands-on operating expertise that can support the rapid operational growth opportunity being afforded by the increased legalization of cannabis across the United States, as well as internationally. For more information, visit 4Front’s website.
