The Cannabist details some recent product launches for Pax Labs, saying:
Pax’s innovative retail game is all by design and part of the brand’s aggressive placement strategy among the coolest crowds across the country. But it’s beyond the impressive integration into the high-fashion scene. Pax has popped up in exclusive partnerships and parties on the music festival circuit over the past few years too at SXSW, Coachella, Pitchfork and Outside Lands.
The company raised $46.7mm earlier this year and has also expanded into several new countries, capitalizing on the trend away from smoking towards vaporization. The article includes some great insight from Chief Marketing Officer Richard Mumby.
Read Katie Shapiro’s “Gold standard: How Pax is capitalizing on vape culture”: http://www.thecannabist.co/2015/11/12/pax-vaporizer-pax-2-the-weeknd-gold-pax-2/43730/
