BDS Analytics has published a report on the Washington cannabis market that provides a very granular look at the growth and composition of the market by segment and sub-segment. Here are some of the highlights:
- Despite slowing growth, sales in 2015 grew 360%
- In Q3, flower sales were more than 2/3 of total sales
- Some of the smaller categories (concentrates and pre-rolled) are growing faster than flower
- Declining prices mask massive unit sales growth
- The report details flower sales by genus (sativa, indica, hybrid) and indicates the 10 most popular strains that account for 20% of sales
- Concentrate and extract sales are delineated by category (oil, wax, pre-filled, shatter)
- Ingestibles are broken down into categories as well