The Snoop Dogg deal with Canopy Growth’s (TSXV: CGC) subsidiary Tweed generated significant interest when it was announced earlier this month. The details were a bit limited at the time of the announcement, but one issue that hasn’t been addressed, until now, is how much did Snoop Dogg get for the deal? Canadian securities filings reveal that Canopy Growth paid Snoop Dogg in stock:
At the time of the deal, the 386K shares had a value of $999,999 (Canadian dollars), though the value has increased subsequently as the shares of Canopy Growth have increased from $2.59 to $2.87, netting Snoop Dogg a paper gain of roughly $108K.