Cannabis companies have been increasingly under attack by Instagram and Facebook. Clay Dillow describes the recent Facebook fiasco for Dixie Brands, which lost 11K followers in an arbitrary instant. A dispensary in Denver, Natural Remedies, saw its Instagram account suspended and then, after creating a new account, suffered another suspension two weeks later. Furthermore, Facebook deleted its page in January.
The solutions, given the inability to fight back, involve creating closed networks or Apps that are focused on the narrow niche of cannabis. Many are familiar with Leafly, which is owned by Privateer Holdings, and publicly-traded MassRoots (OTC: MSRT), but Dillow also discusses Duby App and Social High, which is powered by Leafly. Each of these platforms allows cannabis companies to advertise to a highly targeted audience.
Read Clay Dillow’s “Banned by Facebook, Cannabis Companies Turn to Pot-Friendly Social Media”: http://fortune.com/2016/03/02/cannabis-companies-turn-to-pot-friendly-social-media/
