More states are legalizing recreational and medical marijuana, and that means a new industry is emerging. Unfortunately for companies doing business in this industry, it has been difficult to spread the word.
Because cannabis is illegal under federal law, state governments and online advertising platforms are placing strict rules on how companies can market their products. From imagery and pricing information restrictions to television bans, it is nearly impossible for companies to disseminate their message directly to mainstream consumers.
We’re really the guinea pigs here in Denver walking on eggshells because we don’t want to get ourselves or our clients in trouble
Olivia Mannix, Co-founder of Cannabrand
Read Kathleen Burke’s “Want to buy some weed? Advertising marijuana is harder than you might think”: http://www.marketwatch.com/story/want-to-buy-some-weed-advertising-marijuana-is-harder-than-you-might-think-2015-09-15
