Joe Hodas, the Chief Marketing Officer at premium marijuana infused products manufacturer Dixie Brands, shares several tips during an interview with Tim Strombel of Cashinbis:

• Understanding the consumer is the biggest challenge, and restrictions on normal social media impede this effort
• The company finds MassRoots very helpful despite skepticism a year or two ago
• As the company enters new states, it needs to educate the consumers
• One of the best ways to jumpstart a market is to work directly with the budtender (he didn’t mention it, but a good example is the Secret Society of Budtenders Gathering in Denver in September pictured above)

Published by NCV Newswire

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