Spark Perks™ members save big every day with the best prices on the best products
TORONTO, May 11, 2022 /CNW/ – Fire & Flower Holdings Corp. (“Fire & Flower” or the “Company”) (TSX: FAF) (OTCQX: FFLWF), a leading cannabis consumer retail and technology platform announced today that it launched new Spark Member Prices, a benefit of the Spark Perks program. Members can now take advantage of purchasing a curated selection of the most popular cannabis products at competitive prices in select provinces across Canada.
The Spark Member Price products were chosen by examining purchasing behaviour and leveraging the Company’s proprietary Product Power Rank Score™ from the Hifyre IQ analytics program. The top 50 products will be monitored, analyzed, and optimized ensuring the needs and shopping trends of Spark Perks members are continually taken into consideration, while concurrently addressing the competitive nature of the value-oriented consumer segment. Members continue to receive 20% off accessories every day and Fire & Flower continues to price match legal recreational competitors on any products the Company carries.
We now offer Spark Perks members the most popular cannabis products at the best prices. With our combination of value-oriented Spark Member Pricing and the unmatched convenience of same-day delivery, we are confident that we will see customers – including new customers transitioning from the legacy market – choose Fire & Flower for their cannabis needs.
Trevor Fencott, Chief Executive Officer of Fire & Flower
More details on the Spark Perks program including the full list of Member Price products are available at fireandflower.com/MemberPrice.
About Fire & Flower
Fire & Flower is a leading, technology-powered, adult-use cannabis retailer with more than 100 corporate-owned stores in its network. The Company leverages its wholly-owned technology development subsidiary, Hifyre, to continually advance its proprietary retail operations model while also providing additional independent high-margin revenue streams. Fire & Flower guides consumers through the complex world of cannabis through education-focused, best-in-class retailing while the Hifyre digital retail and analytics platform empowers retailers to optimize their connections with consumers. The Company’s leadership team combines extensive experience in the technology, logistics, cannabis and retail industries.
Through the strategic investment of Alimentation Couche-Tard Inc. (owner of Circle K convenience stores), the Company has set its sights on global expansion as new cannabis markets emerge and is poised to expand into the United States when permitted through its strategic licensing agreement with Fire & Flower U.S. Holdings upon the occurrence of certain changes to the cannabis regulatory regime.
Fire & Flower’s wholly owned subsidiary, Pineapple Express Delivery, has over 15 years of experience offering same-day 60-minute delivery services in multiple industries across Canada. Pineapple Express Delivery offers a personalized experience for its customers and has established in-depth security and delivery protocols to facilitate same-day delivery of medical and recreational cannabis across the country.
To learn more about Fire & Flower, visit www.fireandflower.com.
To learn more about Pineapple Express Delivery, visit www.pineappleexpressdelivery.com.
