Rootd host Tim Strombel interviewed Jill Amen, the founder of California-based House of Jane, which sells cannabis-infused coffee, tea and hot chocolate under the brand Jane’s Brew.
Summary
- Jill has had a strong relationship with cannabis throughout her adult life, having cultivated when in college
- Her background prior to launching House of Jane was in the technology industry
- She found inspiration for this business while visiting Amsterdam’s coffee shops
- While Jill had experience starting companies, she needed funding to do the R&D and get over challenging barriers to entry for the cannabis industry
- The company launched at Hempcon in January 2015, where it won two awards
- House of Jane is focused on premium products using the highest quality ingredients
- Passion is a great start, but good business practices to attract customers and investors are essential
- Jill credits her CEO, Ben-David Sheppard, for helping her business grow and recommends choosing partners that will connect with investors
- The company launched with too many SKUs, with various products having “way too much” dosages in terms of production capabilities
- The company operates in California but is expanding to Nevada through a partnership and plans to offer new products in 2016
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