In Episode 57, host Brandon David of Investing in Cannabis interviewed Chris Schroeder of Somatik, which offers a cold brew medical cannabis coffee infused with 15mg of THC. Schroeder, who is in Gateway’s second class, explains how the company has chosen to partner on this product and believes he can build a customer base by using the partnership model as he develops other products.

For the company’s first product, it has partnered with Ritual Coffee, a roaster in San Francisco that sources the single-origin coffee from Colombia. Schroeder pointed to a cannabis cafe that will be opening in Magnolia Wellness in Berkeley, where Somatik’s product will be distributed, extending beyond the initial dispensary distribution model.

Somatik isn’t a one-trick pony, as there are five products under development, including a chocolate covered coffee bean, where it is partnering with Ritual Coffee again. Another product is a bitters, where Somatik is discussing a partnership with a botanical company, Botnia, reinforcing the idea of finding partners that already excel and are building customer trust and loyalty.

Published by Alan Brochstein, CFA

Based in Houston, Alan leverages his experience as founder of online community 420 Investor, the first and still largest due diligence platform focused on the publicly-traded stocks in the cannabis industry. With his extensive network in the cannabis community, Alan continues to find new ways to connect the industry and facilitate its sustainable growth. At New Cannabis Ventures, he is responsible for content development and strategic alliances. Before shifting his focus to the cannabis industry in early 2013, Alan, who began his career on Wall Street in 1986, worked as an independent research analyst following over two decades in research and portfolio management. A prolific writer, with over 650 articles published since 2007 at Seeking Alpha, where he has 70,000 followers, Alan is a frequent speaker at industry conferences and a frequent source to the media, including the NY Times, the Wall Street Journal, Fox Business, and Bloomberg TV. Contact Alan: Twitter | Facebook | LinkedIn | Email