The Company is investing over $1 Million (USD) in the campaign including out-of-home placements across major markets to increase awareness of its recently publicized, easy-to-use cannabis system
SAN MATEO, Calif., July 25, 2019 (GLOBE NEWSWIRE) — Plus Products Inc. (CSE: PLUS) (OTCQB: PLPRF) (the “Company” or “PLUS”) today announced that it has launched its first California-wide marketing campaign with billboards and other out-of-home media secured in highly trafficked areas across San Francisco, Los Angeles and San Diego.
The placements emphasize each of the moods highlighted by the Company’s new cannabis system: Balance, Uplift and Unwind. The easy-to-use system focuses on the science behind different combinations of THC and CBD and pairs the unique cannabinoid formulations with targeted product inclusions.
Photography for the campaign was captured by Jill Greenberg, an artist well-known for her work with celebrities and large CPG and media brands.
We were thrilled when Jill agreed to partner with PLUS to bring our new system to life. Her photography is extremely expressive and helps ground the abstract concepts embedded in our system with real people and identifiable moments.
Jake Heimark, Co-founder and CEO
Cannabis can be confusing to new consumers, and we hope that the clarity of our system will bring customers into the category. There are many people who have been interested in trying cannabis, but feel lost when confronted by traditional industry terminology. Our hope is that this campaign will speak to those individuals.
Availability
PLUS cannabis-infused edibles are available at over 300 licensed retailers across the state of California and the company has a pipeline of new product innovations that it expects to continue to roll out under the new streamlined and easy-to-use design. It is expected that PLUS edibles will also be available at licensed retailers in Nevada by the end of the summer.
About PLUS
PLUS Products is a California edibles company focused on using nature to bring balance to consumers lives. PLUS’s mission is to make cannabis safe and approachable – that begins with high-quality products that deliver consistent consumer experiences. PLUS Gummies and PLUS Mints are manufactured at PLUS’s own factory in Adelanto, CA, with strict internal and external testing to ensure accurate, consistent dosage. PLUS is headquartered in San Mateo, CA with 80 employees.
For further information contact:
Jake Heimark, CEO & Co-founder
jake@plusproducts.com
Investors:
Jessica Bornn
Director of Investor Relations
ir@plusproducts.com
Tel +1 650.223.5478
Media:
Heidi Groshelle
Ingrid Marketing
Tel +1 415.307.1380
pr@plusproducts.com
