Last week, GW Pharma (NASDAQ: GWPH) scored a milestone victory, as the thirteen-member panel at the Peripheral and Central Nervous System Drugs Advisory Committee, which met on April 19th to consider...
This week, market research firm Brightfield Group and online cannabis community HelloMD released a summary to their joint research effort on CBD, “Understanding Cannabidiol“. The study, based on data collected...
HelloMD and Brightfield Group to Explore Effectiveness of CBD-only Cannabis Product as an Alternative to Prescribed Medication Largest patient sample size to date expected to reveal insights on CBD...
Survival of the Fittest in California’s Edible Market Guest Post by the Brightfield Group In 2016, California’s edible market broke the $300 million mark for the first time after...
Editor’s note: This piece was updated extensively on 1/31 to correct for several data errors California Monthly Brand Roundup – November 2016 Guest post by William Honaker of the Brightfield...
California Monthly Brand Roundup Guest post by William Honaker of the Brightfield Group California is home to some of the strongest and most well-known brands of cannabis products, and as...
Low-Income Users*: A Worthwhile Investment Guest post by Bethany Gomez and Jamie Schau of the Brightfield Group In considering potential markets to target, investors might overlook low-income consumers given their limited...
Insights for Dispensaries: How to Build Customer Loyalty Guest post by Bethany Gomez and Jamie Schau of the Brightfield Group Despite what many believe, legal marijuana doesn’t just sell itself. Legal...
Insights for Dispensaries: The Importance of Budtenders Guest post by Bethany Gomez and Jamie Schau of the Brightfield Group Budtenders. Most outside the industry would smirk at the notion of budtending...
Insights for Dispensaries: Converting the Black Market Consumer Guest post by Bethany Gomez and Jamie Schau of the Brightfield Group The cannabis industry was once thought of as the wild west;...
Brand loyalty is a major topic in any industry today and particularly in the cannabis industry. However, brand loyalty can be a tricky concept. What exactly does it mean?...
