Survival of the Fittest in California’s Edible Market Guest Post by the Brightfield Group In 2016, California’s edible market broke the $300 million mark for the first time after...
Editor’s note: This piece was updated extensively on 1/31 to correct for several data errors California Monthly Brand Roundup – November 2016 Guest post by William Honaker of the Brightfield...
California Monthly Brand Roundup Guest post by William Honaker of the Brightfield Group California is home to some of the strongest and most well-known brands of cannabis products, and as...
Selling in California and Colorado, Cheeba Chews manufactures more than 50K pieces of its cannabis-infused candy each week. The company’s kitchen was originally in the home of CEO James...
Many edible companies start small. And while “handmade” can still be a great selling point to customers, in practice it can be an impediment to the growth of a cannabis...
Brand loyalty is a major topic in any industry today and particularly in the cannabis industry. However, brand loyalty can be a tricky concept. What exactly does it mean?...