The Parent Company Lights Up Green Wednesday with Expansion of its Fun Uncle Cruisers Value Vape Cartridge Line in Four New Flavors
Fun Uncle fans offered the chance to win an adventure-filled van life weekend getaway and $100 REI gift cards
SAN JOSE, Calif., Nov. 22, 2021 /PRNewswire/ – TPCO Holding Corp. (“The Parent Company”) (NEO: GRAM.U) (OTCQX: GRAMF), a leading vertically-integrated California cannabis company, announced an extension of its popular value vape cartridge line, Fun Uncle Cruisers (“Cruisers”). In celebration of Green Wednesday this November 24th, Cruisers is introducing four new flavors – Blue Dream, Pineapple Express, Sunset Sherbet and Grandaddy Purple – and celebrating with a sweepstakes to drive fans wild.
The product line expansion of convenient, reliable and affordable Fun Uncle Cruisers comes just in time for Green Wednesday and features four tasty new flavors – almost doubling the options available for fans of this popular product line. Consumers will have the opportunity to select from a broad range of effects, whether kick starting their day or winding it down. The flavors include:Blue Dream, a Sativa cartridge which tastes like sweet mixed berries, blue raspberry and pine; Pineapple Express, a bright and tropical Hybrid option with notes of juicy pineapple; Sunset Sherbet, a chill sunset Indica companion, which tastes of sweet cherry and citrus sorbet; and Grandaddy Purple, a sweet, dessert-like Indica with juicy grape and berry flavor. Cruisers feature a full gram of quality oil for just $25, packaged in reliable Universal 510 cartridges, and available in a variety of popular strains.
To celebrate the expansion of Fun Uncle Cruisers and the upcoming Green Wednesday holiday, The Parent Company is offering the chance for consumers to participate in an exciting sweepstakes. One Grand Prize winner will receive a weekend van life getaway valued at $4,000, including the use of a rental camper, RV or converted van for an adventure-filled weekend. Five additional runners-up will each receive a $100 gift card to outdoor recreation store REI, so they can plan an adventure of their own. The sweepstakes is open for entries now and running through November 30, 2021. Please visit www.fununclesweeps.com to enter and for full details on rules and guidelines. No purchase necessary to enter. Also, beginning on Green Wednesday, November 24, and ending on Cyber Monday, November 29, consumers can purchase any Cruisers vape for only $20 at a Caliva store, through Caliva.com or via the Caliva app.
The Parent Company continues to grow our roster of approachable, affordable and convenient cannabis products as well as our presence in the value vape category, with this expansion of fan-favorite, Fun Uncle Cruisers vape cartridges.
Dennis O’Malley, COO of The Parent Company
We are thrilled to celebrate Green Wednesday with our consumers, embracing their adventurous spirit with the van life sweepstakes, and making our new value vape offering even more accessible with new flavors and an even more approachable $20 promo. As an industry leader, it is our pleasure to continue innovating, bringing consumers the quality, trusted cannabis products they crave in new form factors at a range of price points.
Fun Uncle is a retro-stylized line of premium value cannabis, paying homage to the flower’s early heyday, with low prices reminiscent of the past to match. Cruisers’ distillate is extracted and run through The Parent Company’s proprietary triple filtration process to produce quality distillate that tests over 80% THC, making them an exceptional value for the quality and flavor.
Following its initial launch in late March 2021, Fun Uncle Cruisers’ quickly rose to become the #1 vape brand in The Parent Company’s direct-to-consumer channels1 and the #11 selling vape brand in California after only 6 months on the market. Cruisers’ five existing flavors – Lemon Jack, Strawberry Cough, SFV OG, GG4 and Berry Gelato – are likewise within The Parent Company’s top 5 vape products.2 Berry Gelato is the #2 selling vape cartridge in California and Strawberry Cough is the state’s #13 best-selling vape in the category.3 Distillate for Cruisers is produced by leveraging The Parent Company’s in-house extraction team, which sources flower from a network of over 500 California growers. These in-house capabilities ensure a superior and safe product.
Fun Uncle Cruisers are conveniently available for California consumers through the power of The Parent Company’s omnichannel direct-to-consumer platform – an integrated retail and e-commerce platform offering in-store pickup, curbside pick-up, express delivery and scheduled delivery at caliva.com and via the Caliva app – as well as The Parent Company’s in-house distribution company which actively reaches over 450 dispensary accounts. For more information, visit Caliva.com.
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1 The Parent Company. 2021. Caliva Stores POS Report, Internal report.
2 The Parent Company. 2021. Caliva Stores POS Report, Internal report.
3 BDSA Assortment Top Brands and Products: California, Vape Category, Total Units Sold, Disposable Removed, Sept 2021.
ABOUT THE PARENT COMPANY
Formed in January 2021, The Parent Company is a leading vertically integrated California cannabis company. The company’s three manufacturing facilities provide unparalleled access to high-quality cannabis, while its vast wholesale distribution network of more than 450 California dispensaries, a direct-to-consumer omnichannel platform, six consumer delivery hubs and eleven omni-channel retail locations, currently service approximately 80% of the largest legal cannabis market in the country. The Company’s curated product portfolio includes eight valuable and scalable brands, including Monogram by Shawn “JAY-Z” Carter, Caliva, Deli, Fun Uncle, and Mirayo, which set the tone for The Parent Company’s industry leadership in California and beyond.
In addition to its vast manufacturing infrastructure, consumer reach and cultural influence, The Parent Company is committed to using its resources and status to play a significant role in molding a more equitable cannabis industry. Its social equity ventures initiative, established by Chief Visionary Officer Shawn “JAY-Z” Carter, was created to break down the systematic barriers Black and other minority entrepreneurs face as they endeavor to secure meaningful participation, growth and leadership in the multibillion-dollar legal cannabis industry.
Shares of The Parent Company common stock are traded on NEO Exchange under the ticker symbol “GRAM.U” and on the OTCQX under the ticker symbol “GRAMF”.
For the latest news, activities, and media coverage, please visit www.theparent.co or connect with us on Instagram, LinkedIn, and Twitter. References to information on the Company’s websites and social media pages do not constitute incorporation by reference of the information contained at or available through such websites or social media pages, and you should not consider such information to be a part of this press release.
