Julie Weed looked into online headshop DankStop and uncovered a story of remarkable success. Two years ago, the founders invested $4000, and now they are generating sales of $7mm per year. The success involves a keen understanding of marketing on the internet, which can be perilous, as well as the ability to use quality photos and videos as part of that marketing message.
The company has a huge social media following and has learned to utilize Reddit. It has also courted cannabis influencers with Youtube followings. DankStop, which offers a wide range of products at varying price points offered on its own website and through affiliates, has 30 employees and is hiring.
Read Julie Weed’s “DankStop’s Ads Are Banned On Social Media, But Its Audience Is Still Growing Like Crazy”: http://www.forbes.com/sites/julieweed/2016/04/16/despite-banned-ads-dankstop-harnesses-social-media-to-grow-an-online-bong-mall
