Cannabis business solutions software company MJ Freeway hosted a webinar on December 9th. Jeannette Ward, who loves data (and hip-hop), serves as Director of Data & Marketing for the company.
Summary
- Data can be financial, operational or marketing-related
- 3 key questions about your customers:
- When do they shop?
- How much do they spend?
- What do they buy?
- Must first create customer segments (age, gender)
- Determine number of shopping trips per month, average spend
- Identify outliers, use text and email marketing (can be automated) and a loyalty program to boost visits and sales
- Be careful to make sure there is opt-in for emails
- Review data regularly and adjust
Are you a cannabis industry thought leader and want to be heard? Let us know your story.
The NCV Newswire by New Cannabis Ventures aims to curate high quality content and information about leading cannabis companies to help our readers filter out the noise and to stay on top of the most important cannabis business news. The NCV Newswire is hand-curated by an editor and not automated in anyway. Have a confidential news tip? Get in touch.